Inspired by the various influential cult movements around the world, Cult Starter Pack is a satire app that provides people with a step-by-step walkthrough on how to start their own cult, instead of falling into an existing one.
The walkthrough is divided into five sections that are fundamental to build a strong foundation of a convincing cult. Each stage has to be done sequentially in order to understand the intention and motives before moving on to the next step. Every step has a piece of interactive elements that helps understanding the goal of each action.
At the beginning of the project, most time was spent in storyboarding, wireframing and exploring ways of storytelling in the most concise manner.
Details were iterated along the way as we user-test to gather feedback. The look and feel was kept between a balanced mix of clear UI design principles with some anti-design flair to match the nature of the topic.
Each screen interaction is designed with one goal in mind - it has to compliment the narrative while immersing the user as they proceed from one action to another.
As most of the interaction is uniquely customized for each sections, Origami was the perfect tool to add that final magic touch
We especially love how incorporating haptic interaction gave an extra layer of realism to a screen-based experience.